Pfeffer News


Roll-Your-Own Shops Raise Legal Questions

Brookfield, WI

WUWM – There are new stores popping up in strip malls around Wisconsin with cute names like “Holy Smokes,” “That’s How We Roll” and “Bargain Butts.” They sell cigarettes that cater to do-it-yourself smokers seeking a cheaper, more natural alternative. But as Erin Toner reports, the stores are also stoking a regulatory debate.

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