Pfeffer News

9.21.2011

Nudging People towards Green

Portland, OR



OPB – Starting October 31st, Portland residents will do
things differently on trash day. The city is expanding a new food scrap
composting program. Portland is the third major city on the West Coast
to try this.




Click here to listen to the story on a linked web page.











Philadelphia, PA



WHYY – In Philadelphia, until very recently, a dismal five-percent of the trash
went to recycling.
Then, about a year ago, the city stepped of enforcement of a mandatory
program. Now residents are diverting nearly 20-percent of their trash –
and that’s saving the city fees from expensive landfills.
Kerry Grens reports on the city’s nudge to change residents’ behavior.




Click here to listen to the story.

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